anne mare

Project S

Campaign book

In my third year of college I got the assignment to set up a campaign. we got a list of topics to choose from. I went with the subject: a new education system. So I came up with a campaign to improve the current education system in the Netherlands (all fake of course). 

This campaign is documented in this campaign book. You can read here how the campaign works and which style is used. I came up with everything, from media channels to typography. 

In this campaign I am asking for scholars to come up with new education systems and share these on TikTok with #flipthesystem. So together we come up with a new, improved system.

In the PDF down below you can read and see and read the full campaign book (it’s in Dutch)!